CaliGraph in association with Baobab Media is creating murals in and around high density environs to spread awareness, encourage and conscientise communities to adhere to COVID-19 preventive measures. Its message to citizens is to adhere to social distancing, wear face masks and constantly wash hands.
The organisation painted its first mural in Budiriro that features Zimbabwe’s sought after artist Jah Prayzah.
The Jah Prayzah Mural was painted in Budiriro because the seasoned artiste hails from Budiriro and is a key figure and role model residents can relate to. It is public knowledge that a lot of people love Jah Prayzah and his music hence will tend to pay attention to the mural and heed its message.
“Our plan and objective is to paint the whole of Harare then move to other cities,” it said. “In each selected location we will painting popular, prominent figures in the murals whose roots stem from that particular area and local residents can relate too.”
For instance, Zimdancehall Maestro Winky D’s mural will be painted in Kambuzuma, the suburb he grew up in.
Murals will be painted on walls in public spaces such as shopping centres, main roads, close to schools, bustops to reach as many people as possible.
Also taking into cognisance that schools will reopen soon, the organization has come to the realisation that there in need for an excellent campaign to educate, inform and encourage students to adhere to the safety preventive precautions. Murals play a pivotal role in educating students and society as a whole.
This initiative is a self-funded project and they are willing to partner with individuals, organisations, corporates, local authorities and the government in making sure that it paints as many spaces as possible to educate, inform and conscientise citizens about COVID-19.
“Willing partners can contribute paints, space, masks to distribute and anything that will advance this noble campaign,” CaliGraph said. “We also invite willing artistes, entertainers and socialites to join us in the fight against the Coronavirus pandemic in our communities.”
However, murals are not only essential nor limited to carrying educational messages only but are also useful in beautifying spaces and bring colour.