Minister charges on content, publicity for Digital Switchover

By Oluwaseun Sonde

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The Nigerian Minister of Information and Culture, Alhaji Lai Mohammed, has charged the Ministerial Task Force on the Digital Switch Over (DSO) to ensure project offers very rich in content for Nigerian television viewers, adding that the success of the project depends on the content it offers.

In his opening comments at the inaugural meeting of the Task Force in Abuja on Tuesday, the Minister also charged in ensuring adequate publicity for the DSO project in order to keep Nigerians well informed about it.

”Let me say, straight away, that the success of this project is hinged on content. If the content is right, the 24 million TV households in the country will embrace it. If the content is wrong, they will not.

”Even the purchase of the Set Top Boxes (STBs) by Nigerians will depend on the richness of the content offered. Before now, we either gave out the boxes free or at subsidized rates. But now that the project is being commercially-driven, the sale of STBs will depend on the content,” he said.

Alhaji Mohammed said rich content in sports, entertainment, children’s programmes as well as local and international news were necessary to attract subscribers, with the added advantage of non-payment for subscription.

The Minister also charged the Task Force to tap into the great opportunity offered by the project to help popularize the local professional football league.

”We can work with the Nigerian Professional Football League (NPFL) to have all their weekly matches shown live. I have no doubt that they will be willing to work with us in this regard,” he said.

The Minister announced the establishment of the 14-member Task Force, which he is personally chairing, in Abuja on Feb. 23rd 2021 to take charge of the DSO rollout across the country.

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