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Powergen Africa rebrands as Enlit Africa after 20years

By Oluwaseun Sonde

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African Utility Week and POWERGEN Africa have unveiled its new brand Enlit Africa, the flagship of power, energy and water event on the continent, operating for more than two decades, during the opening session of the digital edition of the event on Tuesday.

Clarion Events Africa, the organisers of this multi-award winning conference and exhibition, who this year produced two editions of the event on a digital platform, and still attracting thousands of attendees.

The Managing Director of Clarion Events, David Ashdown said the dynamics of the African energy sector are changing, and it is so exciting for them to witness the first hand.

“As a reflection of the evolving landscape we have taken the bold decision to develop our product offering whilst rebranding African Utility Week & POWERGEN Africa under a new name.

“The purpose of this rebrand is to successfully merge and combine the strengths of the two brands, to unite the different audiences and to deliver brand consistency across our global energy portfolio of events and media.”

He added that as Enlit Africa, the new brand will deliver multiple channels to the energy markets of Africa, will aim to connect the stakeholders in industry, bring insight and intelligence available to stakeholders at the click of a button.

The Group Director, Power and Energy, Chanelle Hingston said what started as a single track metering conference just over 20 years ago in partnership with our sister media brand, ESI Africa, has evolved into what we are today, Enlit Africa.

“An inclusive guide to the continent’s energy transition for our clients, partners and all industry stakeholders.Our new brand will continue to be Africa’s premier meeting place for the entire power, energy and water value chain.

“We are an energy event unlike any other, because we’re more than just an energy event. We are a community that for 365 days a year will gather and engage through a blended live and digital platform called Enlit Africa Connect, to meet and inspire each other via content and connections. 

“Enlit Africa will also remain the home of well-known and much loved meeting forums such as the Utility CEO Forum, Municipal Leaders Forum, Future Energy series, Women in Energy and Initiate,” Hingston added.

Due to COVID-19, the live edition of the event was postponed twice this year, but the organisers are committed to run the live event again at the CTICC in Cape Town in May 2021.  







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