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Spotify becoming more convenient than pirated music

By Tatenda Marwodzi

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Swedish based audio streaming service, Spotify, has shared that their resilience against piracy is bearing fruit.

With over 320 million active users, the streaming service has become the market leader and has been awarded as the best streaming service for 3 consecutive years.

However, the fight to become the consumer’s choice over pirated music hasn’t always been easy. According to the Managing Director for Spotify Middle East & Africa, Claudius Boller, “Our biggest competition is piracy. Users are not aware how convenient digital music can be.”

Over the years piracy became more popular because users could consume content for free. Spotify quickly realized this loophole and offered a free tier for users who don’t necessarily want to pay to listen to music.

“Now, since we have Spotify for free, there is no need to go to piracy,” says Boller. Free users have access to over 60 million tracks and enjoy the convenience of having their playlists automatically updated seamlessly.

Of the 320 million users on Spotify, only 140 million are paying subscribers however Spotify continues to amass revenues through advertising.

Given the numbers, Boller is very optimistic that very soon piracy will be a thing of the past.


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